Privacy Policy
Effective date: 20 July 2026
Last updated: 20 July 2026
This Privacy Policy explains how Softwheel Studio (“we”, “us”, “our”) processes personal data when you visit tenderfamilytime.mom, contact us, book a course, or visit our studio in Malmö. We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and Swedish law, under the supervision of the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY).
1. Controller
- Business name: Softwheel Studio
- Address: Bergsgatan 31, 214 22 Malmö, Sweden
- Email: [email protected]
- Phone: 040-12 48 90
2. Personal data we collect
- Identity and contact data — name, email, phone number, billing address
- Booking data — course selected, dates, dietary or accessibility notes you choose to share
- Communication data — messages via form, email or telephone
- Technical data — IP address, browser type, pages visited, cookie identifiers (see our Cookie Policy)
3. Purposes and legal bases
- Contract performance — to take bookings, run courses and provide studio services (Art. 6(1)(b) GDPR)
- Legitimate interests — website security, service improvement, general enquiries (Art. 6(1)(f) GDPR)
- Legal obligation — Swedish bookkeeping and tax rules (Art. 6(1)(c) GDPR)
- Consent — non-essential cookies and optional marketing (Art. 6(1)(a) GDPR)
4. Sharing of data
We do not sell personal data. We may share data with IT/hosting providers, payment providers, professional advisers, and public authorities where required by Swedish or EU law. Processors act on our instructions under appropriate contracts.
5. International transfers
Where data is transferred outside the EEA, we use an adequacy decision, Standard Contractual Clauses, or another GDPR-approved safeguard.
6. Retention
- Booking and invoice data: generally up to 7 years under Swedish accounting rules (Bokföringslagen)
- Contact messages: typically up to 24 months after last correspondence
- Cookie preferences: as described in the Cookie Policy
7. Security
We apply appropriate technical and organisational measures to protect personal data. No internet transmission is fully secure.
8. Your rights
Under the GDPR you may request access, rectification, erasure, restriction, portability, and object to certain processing. Where processing is based on consent, you may withdraw it at any time. To exercise rights, contact us using the details above.
9. Complaints
You may lodge a complaint with Integritetsskyddsmyndigheten (IMY), Box 8114, 104 20 Stockholm, Sweden — imy.se.
10. Changes
We may update this policy from time to time. The “Last updated” date at the top will change when we do.